Diamond Bank PLC, a leading bank in the Nigerian retail banking space, has rewarded loyal customers of the DiamondXtra account in a special draw targeted at students of the Nigerian Law School, Victoria Island Campus, Lagos.
In his welcome address at the event, Mr. Osita Ede, Head, Mass Market Segment, Diamond Bank PLC, said the draws were in line with the Bank’s promise to add value to customers’ lives, in this case, by giving them an exciting incentive to save. Continue…
According to him, “We hold the targeted draws for a cluster group, like the Law School where we have a significant number of students that Bank with us. When a cluster group meets our requirements we hold these draws to reward them for their loyalty as well as to encourage them to imbibe a savings culture.
“This particular draw is targeted at the mass market segment. This is our own way of encouraging more people to come into the banking system in line with the CBN target of financial inclusion and to bring more monies into the system instead of people hiding them under their pillows. We have been doing this for a while and it has been successful. We also try to follow up with our winners and offer them opportunities to invest their winnings profitably. However, they are not compelled to do anything but those who have responded have been successful and you will soon begin to hear their testimonials,” he added.
Mr. David Otukpe, Product Manager, Savings Account, Diamond Bank Plc, said the choice of the Nigerian Law School was intended to reward customers within the school that had opened a DiamondXtra account in the last three weeks prior to the draw.
He said: “We are here to reward loyal customers of the DiamondXtra account and hope that this reward scheme will inspire others to join the Diamond Bank family. The DiamondXtra account is a Savings Account with Current Account benefits. More than three thousand customers have been rewarded with cash prices since the inception of the scheme.”
An elated winner in the N100, 000 category, Frances Okoro, said: “I woke up this morning and asked God for favour. All through today I’ve been walking around praying silently for favour. As I was coming here, an inner voice questioned my decision to come witness the draws and I responded that I had faith that I was going to win something. I am so happy. Thank you Father.”
Other winners include: Manley ChinemAgbegbe, with N100,000 prize money; Rosemary BogofanyoIriakuma, Tolulope Omobolaji Johnson, Ethel Nwahachie, ChristainOsemudiameOrukpe, Nancy UjunwaIreh and James Nwokpopo Nwebonyi, all of whom won in the N50,000 category.
DiamondXtra account is a special savings account designed for individuals who want to build up their savings gradually. It is a simple and straightforward interest-yielding account that allows the deposit of both cash and third party cheques. In addition, DiamondXtra account holders receive a cheque book and an ATM card with which they can withdraw from their accounts at any Diamond Bank branch. Minimum opening amount is N5,000 which also automatically qualifies the account holder for the draws.
Diamond Bank is currently executing the longest running reward scheme in Nigeria, called the DiamondXtra Reward Scheme. Draws are held weekly (every Friday), monthly (every last Friday of the Month) and to mark special occasions as determined by the Bank.
The Draws are monitored by renowned accounting firm -KPMG, the Nigerian Lottery Regulatory Commission and Consumer Protection Council.