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Adidas Is Extending Its Partnership With Kanye West


It seems “impossible is nothing” for rapper Kanye West.

Adidas announced it is extending its partnership with West on a new line of Yeezy branded shoes, clothes and accessories.

The new “adidas + KANYE WEST” line is the biggest partnership Adidas(ADDDF) has ever launched with a non-athlete.

The line will have products for men and women and will expand beyond fashion wear into athletic gear.

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Adidas is also expected to open special retail stores centered around the Yeezy line.

The company announced the expanded partnership on Wednesday and applauded “West’s pioneering aesthetic.”

Source: CNN

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