Singer-song writer Alicia Keys will perform as part of the opening ceremony at next month’s UEFA Champions League final at Milan’s Stadio Giuseppe Meazza.
In conjunction with Pepsi, UEFA has confirmed that Keys – who has sold over 50 million albums – will feature as part of a revamped ceremony prior to the game on Saturday 28 May.
The match will be broadcast in more than 220 countries and reach an estimated global live audience of 180 million viewers, making it the most-watched annual sporting event in the world.
“I’m extremely excited to share my new music at the UEFA Champions League final, an event that is celebrated in every corner of the world,” said Keys.
“This is going to be a powerful moment in history and one that represents the spirit of all the similarities we share no matter where we live and who we are. I’m honoured to be a special part of such a beloved experience.”
Guy-Laurent Epstein, UEFA’s marketing director, added: “With such a highly-respected and truly global artist performing ahead of the final.
It heightens even further the appeal of the match and consequently will reach a broader audience demographic.”