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Diamond Platnumz Becomes The First East African Artist To Sign With Universal Music

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Tanzanian pop star Diamond Platnumz makes history as the first East African artist to sign a record deal with global entertainment company Universal Music.

The singer has announced the release of his collaboration with international R&B singer, Neyo on the track ‘Marry You’.

Speaking on the new deal, Sipho Dlamini, Universal Music’s Managing Director South Africa & Sub-Saharan Africa says, “He’s a star, he is talented and full of energy and creatively he’s on par with any international artist I’ve worked with.

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He’s focused and determined to succeed. He’s passionate about his country, his people , his language and his culture and I love that.

He is a first class performer on stage, his new material is authentic, fresh and African, yet it will touch people across the globe.

Artists like him are the reason we do what we do.”

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The anticipated music video of the single was shot in Los Angeles and Johannesburg.

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