The UEFA Champions League trophy arrived Nigeria with Heineken, World’s leading international premium lager beer explaining the rationale behind its decision to bring the trophy to Nigeria.
“The Champions League trophy tour, outside of Europe,is a uniquely Heineken experience”, explains Walter Drenth, Marketing Director Nigerian Breweries PLC, makers of Heineken lager beer.
“Heineken is the world’s most International Premium Lager beer and the only brand able to take the trophy on an international tour.
“The UEFA Champions League has a long and distinguished heritage and is the pinnacle of European club football.
“The Trophy Tour demonstrates the true global reach and appeal of the UEFA Champions League making there no better partner for Heineken. We are delighted that together with UEFA we can reward the passion and dedication of football fans around the world by taking the trophy to them”, Drenth added.
According to him, the Champions League is the most prestigious club platform for international football stars and their clubs.
He said the competition is watched by over 150 million tV viewers across 220 countries and territories every week, describing it as a ‘premier-sporting event that has become global and fits perfectly with the Heineken brand.”
The UEFA Champions League trophy which was last brought to Nigeria in 2009 will make a city wide tour of Lagos from March 13-16, 2014.
It would be recalled that this year’s edition of the championship has reached its knock out stages with with Bayern Munich, PSG, Barcelona and Atletico Madrid all through to the quarter final stage.
See Pictures Below: